Our Story
ABOUT NOUDAR
Timeless Elegance
The brand name Noudar derives from the ancient Arabic word for gold. Noudar Jewels was founded and designed by Noor Ali Hussain Alfardan.
Noudar combines influences from the timeless treasures of Arabian civilization with a modern take on luxury jewelry, drawing inspiration from the noble heritage of Arabic and Islamic culture. Islamic patterns—reminiscent of mosaics and henna designs—are aesthetically present throughout this daring yet romantic jewelry for the modern woman.
Noudar is an in-house brand by Alfardan Jewellery and showcases how Noor has inherited the spirit of elegance.
Our Beliefs
Our values
At Noudar, we honor the legacy of generations through artistry, intention, and grace. Guided by heritage and refined craftsmanship, we create meaningful jewels that celebrate identity, empower the modern woman, and preserve cultural stories for generations.
Our philosophy
Guided by generations of artistry and shaped by modern expression, Noudar embraces jewelry as identity. Our philosophy blends heritage with innovation, crafting pieces with intention—jewels that hold meaning, honor tradition, and empower the modern woman.
Noudar
Anything less is
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The Founder
Noor Ali Hussain Alfardan is the daughter of Ali Alfardan, Vice Chairman of Alfardan Corporation and President of Alfardan Jewellery.
Her fascination with jewellery began at the age of six, nurtured through attending exhibitions and meetings alongside her father. In 2012, she launched Noudar, believing that women-owned fine jewellery brands are leading the industry today.
Noor studied Design Management at the American University of Sharjah and later graduated as a gemologist from GIA London Campus.
the foundations
Inspired by Arabian artistry and cultural legacy, Noudar blends tradition with modern expression. Each piece reflects the harmony of regional motifs and refined craftsmanship, creating meaningful jewels that honor heritage and empower the modern woman.
We bring you jewels inspired by centuries of artistry and crafted with enduring precision, pieces that hold the spirit of heritage and the confidence of the modern woman
